“Everybody under 35/40 years of age probably giggles (or worse) when old fogies ramble on about inflation. There has been talk of inflation spiking on several occasions in the past decade; but it never happened. So why should the current talk of higher inflation concern us? It probably won’t happen this time either! MMPI begs to differ.
The classic definition of inflation is a general increase in prices and a fall in the purchasing power of money. Standard economic theory teaches us that an over-supply of money will deplete its value and stoke inflation. Western Governments and their Central Banks have issued vast sums of “new” money – inflating their balance sheets like never before. This is particularly true in the US where the Federal Reserve has unleashed trillions in fresh money.
Between 1970-1985 the annual inflation rate in Ireland was in double digits almost every year. In 1975 and 1981 it pushed over 20%. Since 1985, it has consistently been below 5% and in recent years mostly below 2%. So, it’s not hard to understand why many people think that the inflation dragon has been slain.
Consider the following scenario. The pandemic has inflicted grievous pain on most industries. Many companies will not survive and even those that do will find it difficult to return to pre-pandemic norms. The flood of Government money will find its way more and more into the pockets of consumers, who will happily spend it. Increased consumer demand chasing lower levels of factory production and hey presto we have the perfect conditions for inflation. We accept that this is only one possible scenario – human behaviour is much more complex and often defies logic and pigeon-holing. However, MMPI believes in this path.
It seems that others share our views. Just look at the rise in assets that are typically good hedges against spiking inflation. Physical assets like precious metals; industrial commodities, shares in consumer-staple companies, land, etc. are all doing well. If inflationary times are upon us, then holding on to cash will not be profitable. In addition to receiving a nil or negative nominal interest rate, your return in real terms will be ravaged by higher inflation. Is it time for investors to re-adjust their thinking?”
MMPI wrote the above words in a Thought Leadership piece on 14 August last year, 2020. We have no difficulty repeating the message. Higher inflation is on the way!
This will be a novel phenomenon for many people and how we all might react to higher prices cannot be predicted with accuracy. For example, in deflationary Japan, consumers have persistently delayed purchases in the certain knowledge that prices will be lower in the future. This has exacerbated the deflationary trap.
In an inflationary environment, will consumers accelerate purchases in the expectation of higher future prices? Nobody knows for sure but the likely behavioural trend will dominate the debate in the months and years ahead.
As we predicted, higher prices are now a given; but for how long?